Eradicate Ignorance

Ignorance goes beyond illiteracy and innumeracy. It manifests itself in a lack of knowledge and an inability to process information. It affects the way we perceive reality, interact with and distinguish facts from opinions, and how we make decisions. It is one of the major root causes of uncomfortable human conditions, such as poor health, poverty, gender inequality and disregard for our environment. Every day it keeps reproducing behaviour models that led to it. Ignorance has become a source of disasters with planetary reach such as the Macondo oil spill, Monsanto pesticides, chemically developed nutrition supplements. Eradicating it is not just about producing new knowledge but about sharing it in a way that reaches the minds of people, about finding alternative ways of education. Through our initiatives and campaigns, we hope to bring knowledge and a fact-based approach back to various spheres of life, all ages, and countries.

It contributes to SDG 1: No Poverty, SDG 3: Good Health, SDG 4: Quality Education

Our mission to Eradicate Ignorance will be implemented through multiple campaigns tackling different facets of ignorance. We want to change the current situation where the fact-based knowledge is produced but for various reasons it is not accessible to a wider audience or it is shared in a way they cannot interact with. It has already become the reason why a large part of the population cannot distinguish between a smart argument and a real & valid argument based on true facts. We plan to address the key factors that hold back the knowledge from humanity:

Lack of Intergenerational learning. The medium of information for the youth is Social Media and Mass Entertainment. But it does not transmit the useful lessons that older generations can share with them. The youngsters end up reinventing the wheel and making the same mistakes that could have been avoided. In turn that creates intergenerational amnesia.

  • Academic world that increased the complexity of the language they use to the point where it is more important than the content of the research. It made knowledge inaccessible: by keeping their papers, articles and books under safe access, open only to other academic or registered institutions, or accessible after a payment.

  • Powerful entities which use logic with non-validated fact to portray scenarios that influence the human population for purposes such as gaining power or wealth, through intentional ignorance.

  • Companies that have in-house research and even breakthrough discoveries and keep them secret, in the hope that someday they can use it for the economic advantage. The result is a structural slowdown of progress.

  • Business-funded research where research is funded only if there is a discovery that may generate money and does not impair the possibility of monetizing; and that is shared publicly only up to a point where the business looks good in the public eye or can generate better sales or return of investments.