mOther Earth

An international project to revive rural Spain and contribute to a green, digital and resilient recovery of its economy

Rural Development

The DNA of the project is Rural Development. The goal is to revive and repopulate the rural areas of Spain. It will be achieved through integrating several pillars: Ecological transition and energy; Agrifood; Biotechnology; Social Entrepreneurship. In line with the Next Generation EU, the idea is to create Villages of the Future (Las Aldeas del Futuro) while preserving the local communities, environment, and cultural heritage.


The approach to solving these is to create Villages of the Future – innovation settlements that bring researchers, schools, startups, businesses, experts, and investors to reside there and co-create solutions to the most pressing local problems together with the community.

Once we have defined the practice that can be applied more widely, we will create a “learn by doing” movement. We’ll invite representatives from rural communities of the EU and Spanish-speaking countries worldwide to come, stay, learn and then bring this model to their villages with our guidance.

United Nations Endorsement

The project "mOther Earth" has been officially recognized and published by the United Nations as the SDG Acceleration Action #SDGAction46967.

The Break Fellowship Program 2022

The co-founder of Think Tank AlterContacts, Julia Skupchenko, has been selected to participate in The Break 2022 Fellowship Programme with the project "mOther Earth" to revive rural Spain.

This program will help to take our project to the next level through the latest design and management methodologies, high-level alliances, expert mentoring, collaboration with EU female entrepreneurs, and collective learning.

The fellowship will create a collaborative women-led business movement to transform systems for the best and contribute to a stronger and more equitable European Union.

Challenges we address

We will address the key problems of rural Spain, especially España Vaciada:

  • population decline;

  • aging;

  • lack of employment;

  • brain drain;

  • and environmental degradation.

Key Objectives

Acting in full support of the Next Generation EU and Recovery, Transformation and Resilience Plan we aspire to

  • Create new employment opportunities for the local community and youth from nearby universities.

  • Improve access to education for rural youth and give the youth of cities a chance to learn tangible crafts.

  • Engage universities and schools in collaboration projects.

  • Improve the state of local businesses by providing support and new distribution channels.

  • Remove inequalities by digitizing and improving the state of rural areas.

  • Foster gender balance in rural areas by giving the leading role to female entrepreneurs.

  • Create a more sustainable life on land through designing and implementing breakthrough environmental solutions to issues, like irrigation, zero-footprint housing, and others.

All of these will be achieved through tight partnerships with regional and municipal authorities, local community leaders and entrepreneurs, green incubators and accelerators, universities, and vocational schools, and investors.

EU Startup Village Pledge

We pledge to support the creation of opportunities for social and economic development for rural communities. By integrating sustainable methods and innovative approaches with rich natural resources and the cultural heritage of rural areas, we aim to create self-sufficient communities driven by youth and female entrepreneurs. We will bring together local people, businesses, authorities, NGOs, schools, researchers, start-ups, and investors to co-create an alternative, green, sustainable and prosperous future for the rural areas and their present and future residents.

About Think Tank AlterContacts

We act as a virtual laboratory of ideas that helps organizations put their minds together and develop sustainable solutions with systemic impact. Our methods are recommended as the United Nations SDG Good Practices.

As the Global Think Tank for Sustainable Development, we bring our facilitation and training capabilities, sustainability and innovation expertise, extended network, and the power to connect.

SDG Good Practices

The project will integrate the existing SDG Acceleration Actions of the Think Tank AlterContacts:

In the implementation, we will utilize the practices we developed for SDG Good Practice “Lockdown Economy” #SDGAction33515.

Impact on Sustainable Development Goals

SDG 8: Sustainable Economic Growth

Target 8.2: Diversify, innovate and upgrade for economic productivity

Target 8.3: Promote support for job creation and growing enterprises

Target 8.4: Improve resource efficiency in consumption and production

Target 8.6: Promote youth employment, education and training

SDG 1: End poverty in all its forms everywhere

Target 1.4: Equal rights to ownership, basic services, technology and economic resources

Target 1.5: Build resilience to environmental, economic and social disasters

SDG 3: Ensure healthy lives and promote well-being for all at all ages

Target 3.4: Promote mental health

SDG 4: Quality Education

Target 4.4: Increase the number of youth who have relevant skills for employment, decent jobs and entrepreneurship.

Target 4.5: Eliminate all discrimination in education

Target 4.7: Education for sustainable development and global citizenship

SDG 5: Achieve gender equality and empower all women and girls

Target 5.5: Ensure full participation in leadership and decision-making

Target 5.A: Equal rights to economic resources, property ownership and financial services

Target 5.B: Promote empowerment of women through technology

SDG 10: Reduce inequality within and among countries

Target 10.2: Promote universal social, economic and political inclusion

Target 10.3: Ensure equal opportunities and end discrimination

Target 10.7: Responsible and well-managed migration policies

SDG 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Target 15.1: Conserve and restore terrestrial and freshwater ecosystems

Target 15.3: End desertification and restore degraded land

Target 15.9: Integrate ecosystem and biodiversity in governmental planning

SDG 17: Global Partnership for Sustainable Development

Target 17.6: Knowledge sharing and cooperation for access to science, technology and innovation

Target 17.16: Enhance the global partnership for sustainable development

Target 17.17: Encourage effective partnerships

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